Loire. “When it’s hot, we buy swimming pools”: heatwaves boost Desjoyaux’s business

"When it rains, we buy umbrellas, and when it's hot, we buy swimming pools. These are cycles, so we shouldn't get carried away in either direction."

Jean-Louis Desjoyaux likes to remind people of this common-sense observation (even if, of course, the budgets are absolutely not comparable) regularly. To his investor partners, his bankers, and his employees. It is the result of several decades of experience at the head of the family business in La Fouillouse, the European number 1 in in-ground pools . Decades filled with ups, downs, and sometimes downs.

Nevertheless, the start of summer has the entrepreneur smiling. The...

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